This tool captures user queries and tabulates the number of requests for the given keyword. Without this Yahoo thinks I’m being an smart buyer buy spending my advertising money with them vs Google who DOES tell me this information – free. The page is found here: inventory.overture.com
why did Yahoo kill the keyword selection tool found at Overture.com. This was unbelievably helpful !!?
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They replaced it with this:
http://searchmarketing.yahoo.com/
Personally, I use this tool:
https://adwords.google.com/select/KeywordToolExternal
A lot of people also use WordTracker.
One reason was that the “Overture” tool was being used by unethical crooks who deliberately identified high-traffic, high-bid keywords for use in fraudulent traffic schemes. I don’t know if that was a major element in the decision, but the availability of the keyword-traffic tool was certainly a great help to fraudsters, and replacement of the tool has harmed the fraudsters without placing a significant burden on legitimate advertisers.
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